CHASING UNICORNS SCHOOL
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1: THE BEGINNING
Do you need to go to a university to start your company? When is the right time to start? How previous work experience can be in favor when starting a company? What is the use from hackathons? What kind of attitude a starting founder should have?
Those and many other questions have been answered by the following Estonian technology entrepreneurs: Planet OS co-founder Rainer Sternfeld, Jobbatical founder Karoli Hindriks, Bolt co-founders Markus Villig and Martin Villig, Transferwise co-founder Taavet Hinrikus, Comodule co-founder Kristjan Maruste, Teleport co-founder Sten Tamkivi, Testlio co-founder Kristel Kruustük, Funderbeam co-founder Kaidi Ruusalepp, Toggl founder Alari Aho, Veriff founder Kaarel Kotkas.
Length: 8 minutes.
2: From idea to producT
What does the journey of an idea developing into a product look like? Of which does a successful idea start from? How to understand that there is a need for that exact product? Is brilliant idea enough to succeed?
Those questions have been answered by the following Estonian technology entrepreneurs: Teleport co-founder Sten Tamkivi, Bolt co-founders Markus Villig and Martin Villig, investment fund Superangel partner Veljo Otsason, Testlio co-founder Kristel Kruustük, Clanbeat founder Kadri Tuisk, Veriff founder Kaarel Kotkas, Transferwise co-founder Taavet Hinrikus, Toggl founder Alari Aho, Funderbeam co-founder Kaidi Ruusalepp, Comodule co-founder Kristjan Maruste.
Length: 12 minutes.
3: CO-FOUNDERS
There is a saying that says if you want to go fast, go alone. If you want to go far, go together.
Following Estonian entrepreneurs are giving tips on starting a start-up and forming a perfect team: Toggl founder Alari Aho, investment fund Superangel partner Veljo Otsason, Transferwise co-founder Taavet Hinrikus, Bolt co-founders Markus Villig and Martin Villig, investment fund Superangel partner Rain Rannu, Jobbatical founder Karoli Hindriks, Testlio co-founder Kristel Kruustük, Funderbeam co-founder Kaidi Ruusalepp.
Length: 8 minutes.
BONUS: WHAT IS A START-UP?
What is a start-up anyway? What does a "scalable and repetitive business model" mean? What do investors value when it comes to start-ups and what should be paid attention to?
Those and many other questions have been answered by the following Estonian entrepreneurs: Comodule co-founder Kristjan Maruste, Teleport co-founder Sten Tamkivi, Planet OS co-founder Rainer Sternfeld, Bolt co-founders Markus Villig and Martin Villig, Jobbatical founder Karoli Hindriks, Testlio co-founder Kristel Kruustük, Transferwise co-founder Taavet Hinrikus, Funderbeam co-founder Kaidi Ruusalep, investment fund Superangel partner Rain Rannu, Clanbeat founder Kadri Tuisk, Veriff founder Kaarel Kotkas, investment fund Superangel partner Veljo Otsason.
Length: 3 minutes.
4: tEAM
Which is more important – team or idea? How to form and operate a well-functioning team?
The following estonian entrepreneurs are sharing valuable tips about that: Teleport co-founder Sten Tamkivi, investment fund Superangel partner Veljo Otsason, Planet OS co-founder Rainer Sternfeld, Transferwise co-founder Taavet Hinrikus, Toggl founder Alari Aho, Funderbeam founder Kaidi Ruusalepp, Bolt co-founders Markus Villig and Martin Villig, Veriff founder Kaarel Kotkas.
Length: 9 minutes.
5: EVERYDAY OF A START-UP
Estonian entrepreneurs Kristel Kruustük as the co-founder of Testlio, Kadri Tuisk as the founder of Clanbeat, Karoli Hindriks as the co-founder of Jobbatical, Kristjan Maruste as the co-founder of Comodule, Sten Tamkivi as the co-founder of Teleport, Kaidi Ruusalepp as the co-founder of Funderbeam, Martin Villig as the co-founder of Bolt, Taavet Hinrikus as the co-founder of Transferwise and Rainer Sternfeld as the co-founder of Planet OS introduce the everyday of a start-up while comparing it to a roller coaster – once everything is going uphill, but at every second it could go the opposite way.
Find out the phases of a start-up, how big is the risk of burning out and why is it important to find moments for yourself.
Length: 8 minutes.
6: MOTIVATiON
What motivates an entrepreneur to get up in the mornings? Why is the work of an entrepreneur valuable? How does it feel to have the power to change something? What's the biggest motivator amongst youth when it comes to start-ups? What is it so fascinating about entrepreneurship overall?
Following Estonian technology entrepreneurs answer those questions through stories: Clanbeat founder Kadri Tuisk, Bolt co-founder Markus Villig, Gemtastic Unicorns founder Sander Tammer, Jobbatical co-founder Karoli Hindriks, Comodule co-founder Kristjan Maruste, Funderbeam co-founder Kaidi Ruusalepp, Testlio co-founder Kristel Kruustük.
Length: 6 minutes.
Is it possible to become and entrepreneur without adequate experience? What kind of patterns work in start-ups? Who should you listen and from whom should you ask advice? How to find relevant information on how to be successful in entrepreneurship?
Bolt co-founder Markus Villig, Jobbatical co-founder Karoli Hindriks, Transferwise co-founder Taavet Hinrikus, Testlio co-founder Kristel Kruustük, Toggl founder Alari Aho, Funderbeam co-founder Kaidi Ruusalepp, Planet OS co-founder Rainer Sternfeld, investment fund Superangel partner Veljo Otsason and Veriff founder Kaarel Kotkas share their experience and tips on the learning process of creating a start-up.
Length: 4 minutes.
7: LEARNING
8: investorS
Bolt co-founders Markus Villig and Martin Villig, Teleport co-founder Sten Tamkivi, Clanbeat founder Kadri Tuisk, investment fund Superangel partner Rain Rannu, Toggl founder Alari Aho, Gemtastic Unicorns founder Sander Tammer, Comodule co-founder Kristjan Maruste, investment fund Superangel partner Veljo Otsason, Planet OS co-founder Rainer Sternfeld ja Testlio co-founder Kristel Kruustük share their experience and answer following questions:
When should one involve investors? How to define a successful entrepreneur? What makes a good investor? Is only one investor enough?
Length: 14 minutes.
BONUS: TWO STORIES
What does it feel like being a female entrepreneur in a very masculine business world? What sort unusual situations female entrepreneurs face and how to handle those?
Two Estonian female entrepreneurs Kristel Kruustük and Karoli Hindriks share their experience on overcoming fears, discrimination and acting out of comfort zone.
Length: 4 minutes.
BONUS: Liquidation Preference
What does liquidation preference mean? Why is liquidation preference necessary? How does it work and what sort advantage it gives to investors?
Estonian entrepreneur and the co-founder of Teleport Sten Tamkivi explains all of that.
Length: 3 minutes.
9: FOREIGN MARKETS
How difficult is expanding to foreign markets? How far and high are Estonian entrepreneurs aiming? Is there a target market, where one should not go?
Those and many other questions have been answered by the following Estonian entrepreneurs: Veriff founder Kaarel Kotkas, Teleport co-founder Sten Tamkivi, Bolt co-founders Markus Villig and Martin Villig, Clanbeat founder Kadri Tuisk, Comodule co-founder Kristjan Maruste.
Length: 4 minutes.
10: silicon valley
What is so special about the place named Silicon Valley? Is living and working over there rational and necessary? Can talent be global?
Sten Tamkivi, Rainer Sternfeld, Karoli Hindriks and Kristel Kruustük, who all have lived and worked there, give an overview of the charms and pains that come along with operating in Silicon Valley.
Length: 6 minutes.
11: SALES
How to recognise a good salesperson? Who can actually sell to product in a company? How to build trust between a client and a seller? Is an American salesman a stereotype or how is it with that?
Teleport founder Sten Tamkivi, Veriff founder Kaarel Kotkas, Funderbeam co-founder Kaidi Ruusalepp, Bolt co-founders Markus Villig and Martin Villig, investment fund Superangel partner Veljo Otsason, Plant OS co-founder Rainer Sternfeld, Comodule co-founder Kristjan Maruste, Jobbatical co-founder Karoli Hindriks bring important topics related to sales to us.
Length: 12 minutes.
Estonian technology entrepreneurs – Bolt co-founder Martin Villig, Teleport co-founder Sten Tamkivi, Toggl founder Alari Aho, Veriff founder Kaarel Kotkas, Clanbeat founder Kadri Tuisk, Jobbatical co-founder Karoli Hindriks, Planet OS co-founder Rainer Sternfeld, Comodule co-founder Kristjan Maruste and Transferwise co-founder Taavet Hinrikus – explain based on their experience why failing is important, what can you learn from situations like that and how to move on.
Length: 9 minutes.
12: FAILURES
BONUS: SELF-DRIVING BIKE?
Estonians invented a self-driving bike! Is it really so?
Estonian entrepreneur and the co-founder of Comodule Kristjan Maruste tells a story on how to get media's attention and reach desired clients.
Length: 4 minutes.
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